If you're sitting in your minivan, playing your computer animated films for your children in the back seat, is it the animation that's entertaining you as you drive and listen? No, it's the storytelling. That's why we put so much importance on story. No amount of great animation will save a bad story.
“My craziest ideas come from cartoons. I approach music by taking that cartoon extreme and the real life extreme and finding somewhere in the middle. The animated element lures people in, but the real-life substance puts the nail in the coffin.”