Top Quotes & Sayings by Jim MullenShow picture quotes only
Jim Mullen (born 26 November 1945) is a Glasgow-born jazz guitarist with a distinctive style, like Wes Montgomery before him, picking with the thumb rather than a plectrum. Wikipedia
Of all the things that your company owns, brands are far and away the most important and the toughest. Founders die. Factories burn down. Machinery wears out. Inventories get depleted. Technology becomes obsolete. Brand loyalty is the only sound foundation on which business leaders can build enduring, profitable growth.
In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.